I was contacted by an industrial producer of baked goods in order to create their brand. They had started recently and were offering their products to hotels and restaurants and were looking forward to expand their business, offering new products and looking also for new customers.
What they wanted their new brand imagery to convey was a fresh and modern look, that would differentiate them from the traditional companies in the industry, while at the same time remaining versatile enough.
The challenge was to find elements that were common enough so as to avoid to typecast the brand very narrowly. Thus, I chose elements such as sunrise, mill and wheat, iconic and basic elements to baking, to create the brand.